Google's rule on the quality of content

August 05/2018

How do you know if your website content is of a high quality? Or, better to say, how can you be sure it is so? A rule of thumb can help identify whether you provide users with some exceptionally interesting info of a high content level, or your site is just existing on the Internet among millions of others. When Google was asked how we can know what exactly the quality of website content depends on, John Mueller was very clear when he replied that we need to apply the rule of thumb. This means that good content is the one which makes the users come back over and over again without using a search engine, which means with the help of a thumb only.
We have no idea how Google can determine whether someone uses a thumb to go to that or another site or not, but we certainly can't deny that this is a nice rule. In fact, it really makes sense, because we usually don't look for our favorite sites with a search engine. Instead, we use our thumb!
In other words, you can measure the quality of content on your website by looking how much traffic of the website appears from the direct sources. Every direct source is a prove that the user used his thumb when going to your website. We can't say for sure as for the perfect number of direct sources, but more than 20% would be probably enough to show pretty good results. Also it's helpful to see how much people are commenting on your site. No matter whether these are positive or negative comments, both identify that people are willing to discuss your website's content after reading it.
It's always helpful to check what the rule of thumb can say about your site and its content. So make sure people who visit your site once, want to come back to it again!

How Google Manages Offensive Information

October 19/2018

One of the most widely spoken issues in SEO community, as well as among average Internet users, is, of course, offensive and inaccurate content on the Internet. This week, recently updated guidelines for quality raters were announced, explaining new approach to managing information that is concerned to be offensive for anyone or spreading hate, racism, inaccurate attitude in regard to certain groups of people, sexually inappropriate content and so on. Some people tend to think that this is how Google is going to censor the Internet. However, this is not really the case.
In fact, Google is trying to make sure that everyone can find what he needs. Whatever you are looking for, Google is going to provide you with it. If the information you are searching for is not related to any kind of offensive content, you will not see it. At the same time, if your target is inaccurate content of any kind, this is what you will most likely get.
Quality raters guidelines are designed for better managing all kinds of information. The main purpose for their release is not so much about excluding offensive content, but spotting and flagging websites providing such content in order to warn the users. Google's ultimate goal is to provide high quality data, while objectively determining the character of information and making sure it matches the request of the user.